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INTRODUCTION I believed that I had a good grasp of sport fandom when I joined this module. I had never before seen anyone who had studied football and thought that the world of sports marketing was mainly about the naming rights, the sponsorship and the television rights. The module was a progressive and at times…
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INTRODUCTION Sport has historically been a place where more general social contests are played out. The rapidity, magnitude and visibility of those contests have changed with digital media. Previously entertainment platforms, they now have become a public space where race, gender and sexuality are discussed as they happen, sometimes in the context of a live…
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